Clients and challenges
Sector: Media
LIFESTYLE MEDIA
NEW TARGET GROUPS – PROMOTION OF AN APP
A newly formed Mediagroup extended their target groups by using new technology and media strategies. One cornerstone of the new direction in the client communication is targeted by the development and promotion of a mobile application. The main goal there is to monetarize innovative content.
The content targets specific client-groups and consists mainly of tailored products and services gaining momentum on stimulated resellers too.
“The innovative service of OSSN was positioned effectively inside our target group by the conception and implementation of a double-sided platform. Well done, Foonkle!”
Gabriele Davies
Country Manager, OSSN“Our partnered projects in the southeast of Europe have been extraordinary successful. I can warmly recommend the systematic approach of the Foonkle-people.”
Dr. Diego De Gennaro
Geschäftsleitung“In cooperation with Foonkle we succeeded in increasing our attraction to fans and clients. Now we work together on new products and services.”
MMag. Andreas Weimann
Geschäftsleitung“The cooperation with Foonkle has brought us new clients and helped us to refine our business model.”
DI Markus Meixner
CTO, Viewar“Under the guidance of the Foonkle-teams we were able to position Blaha home even more effectively inside our market segment. Innovative technologies like our Augmented Reality application helped us to win new clients. Thank you very much!”
Mag. Grita Schönleitner
Geschäftsleitung“My new way to evaluate teams and its members screamed for a new innovative promotion strategy. Foonkle helped us in creating a clear picture of our future strengths. We can highly recommend the framework of Social6 to anybody who wants to be in social media.”
Dr. Georg Schönleitner
Unternehmer“Our company has profited very much from the experience of Foonkle. Our cooperation in social media has brought us new clients and can therefore be described as highly successful.”
Mag. Gerhard Massenbauer
CEO
Goals of the project
Creation of an innovative motivation pipeline for resellers and multipliers inside specific client groups.
- Definition of a motivationpipeline
- Implementation of a communication strategy
- Financial calculation of the pipeline
- Monitoring of success
Implemented technology
The mediagroup and its platform is on the way to serve the largest community in its sector. Sustainable growth inside the target group was stabilised by the implementation of the motivation-pipeline.
- Motivationpipeline
- Social media
- App
PHOTOS
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