Clients and challenges
GARDEN FURNITURE RETAIL
NEW TARGET GROUPS – PROMOTION OF THE STORE
The project had a big goal. A big retailer in garden furniture asked for a repositioning of their brand by implementing new technologies like Augmented Reality and the implementation of a target-group oriented social media strategy.
The real challenge though was to promote the 10.000m2 shop in phase 1 by stimulating potential clients +70km to take advantage of special offers and campaigns.
In phase 2 a newly built website combined with an innovative social media strategy will focus on new client groups. Along the way, selective online offers will increase the brand awareness leading to increasing sales.
“Our company has profited very much from the experience of Foonkle. Our cooperation in social media has brought us new clients and can therefore be described as highly successful.”Mag. Gerhard Massenbauer
“My new way to evaluate teams and its members screamed for a new innovative promotion strategy. Foonkle helped us in creating a clear picture of our future strengths. We can highly recommend the framework of Social6 to anybody who wants to be in social media.”Dr. Georg Schönleitner
“Under the guidance of the Foonkle-teams we were able to position Blaha home even more effectively inside our market segment. Innovative technologies like our Augmented Reality application helped us to win new clients. Thank you very much!”Mag. Grita Schönleitner
“The cooperation with Foonkle has brought us new clients and helped us to refine our business model.”DI Markus Meixner
“In cooperation with Foonkle we succeeded in increasing our attraction to fans and clients. Now we work together on new products and services.”MMag. Andreas Weimann
“Our partnered projects in the southeast of Europe have been extraordinary successful. I can warmly recommend the systematic approach of the Foonkle-people.”Dr. Diego De Gennaro
“The innovative service of OSSN was positioned effectively inside our target group by the conception and implementation of a double-sided platform. Well done, Foonkle!”Gabriele Davies
Country Manager, OSSN
Involving staff in social media and establishing new concepts based on existing resources. Monitoring success and involvement.
- Definition of SoMe channels
- Implementation of the communication strategy
- Active involvement of staff in SoMe activities
- Monitoring of success
The success of the project showed how important pragmatism figures when it comes to the implementation of new technology. Many ideas were developed on the way and improved in cooperation with the managing executives.
- Augmented Reality
- Social Media