Clients and challenges
Sector: Retail
GARDEN FURNITURE RETAIL
NEW TARGET GROUPS – PROMOTION OF THE STORE
The project had a big goal. A big retailer in garden furniture asked for a repositioning of their brand by implementing new technologies like Augmented Reality and the implementation of a target-group oriented social media strategy.
The real challenge though was to promote the 10.000m2 shop in phase 1 by stimulating potential clients +70km to take advantage of special offers and campaigns.
In phase 2 a newly built website combined with an innovative social media strategy will focus on new client groups. Along the way, selective online offers will increase the brand awareness leading to increasing sales.
Goals of the project
Involving staff in social media and establishing new concepts based on existing resources. Monitoring success and involvement.
- Definition of SoMe channels
- Implementation of the communication strategy
- Active involvement of staff in SoMe activities
- Monitoring of success
Eingesetzte Technologie
The success of the project showed how important pragmatism figures when it comes to the implementation of new technology. Many ideas were developed on the way and improved in cooperation with the managing executives.
- Augmented Reality
- Social Media
- Eventmarketing
PHOTOS
YOU FACE A SIMILAR CHALLENGE?
The first step into a new project is always the most demanding one. We invite you to start an exchange of thoughts about your challenge.