Clients and challenges
Sector: Financial services
TRUST FINANCIAL SERVICES
BRAND DEVELOPMENT – MERGER
One of the worldwide leading concerns in financial services acquired a local insurance company in southeast of Europe and faced a demanding challenge. Additionally, marketing and sales were to be restructured and boosted with new impulses.
“concepts for life”, the working title of our project, wasn’t just increasing market share but combined perfectly the philosophy of holding with the local flair of the acquired subsidiary.
“The innovative service of OSSN was positioned effectively inside our target group by the conception and implementation of a double-sided platform. Well done, Foonkle!”Gabriele Davies
Country Manager, OSSN
“Our partnered projects in the southeast of Europe have been extraordinary successful. I can warmly recommend the systematic approach of the Foonkle-people.”Dr. Diego De Gennaro
“In cooperation with Foonkle we succeeded in increasing our attraction to fans and clients. Now we work together on new products and services.”MMag. Andreas Weimann
“The cooperation with Foonkle has brought us new clients and helped us to refine our business model.”DI Markus Meixner
“Under the guidance of the Foonkle-teams we were able to position Blaha home even more effectively inside our market segment. Innovative technologies like our Augmented Reality application helped us to win new clients. Thank you very much!”Mag. Grita Schönleitner
“My new way to evaluate teams and its members screamed for a new innovative promotion strategy. Foonkle helped us in creating a clear picture of our future strengths. We can highly recommend the framework of Social6 to anybody who wants to be in social media.”Dr. Georg Schönleitner
“Our company has profited very much from the experience of Foonkle. Our cooperation in social media has brought us new clients and can therefore be described as highly successful.”Mag. Gerhard Massenbauer
The goals of the projects were to increase the brand awareness of the new positioned subsidiary and the establishment of new marketing- and sales concepts.
- Market analysis
- Definition Vision/ Mission
- New promotional concepts
- Effective sales initiatives
Newly developed sales strategies, which in stage 1 were successfully increasing brand awareness. Eventmarketing to stabilise the new market positioning.
- Double-sided Plattform
- Social Media