To further explore the ways in which augmented reality is shaping people’s shopping experiences and preferences, Interactions conducted a study with 1,062 people across the United States, seeking to learn the ways shoppers perceive augmented reality and how they prefer to engage with the technology as they shop.
Results from the survey show that shoppers enjoy using augmented reality, and they see it as a fun and novel way to explore their options as they weigh out which purchases to make.